This task uses the Unicorn Smasher tool as an example to explain how to select products for the Halloween holiday. The specific steps are as follows:
(1) Determine the keywords for Amazon search.
First, determine the keywords for Amazon search. Since it is Halloween, you can directly search for “Halloween” on the search page.
“Halloween decorations clearance” is in the list, which means that consumers search for this word more frequently. The products under this keyword may represent the Halloween market. Now use “Halloween decorations” as the keyword to continue the following product selection analysis.
(2) Use the Unicom Smasher tool to estimate and evaluate market opportunities.
On the Amazon homepage, click the Unicorn Smasher tool plug-in icon in the upper right corner to open the UnicornSmasher tool data analysis page.
(3) On the data analysis page, sellers can understand the market potential of product keywords in the following three ways.
(4) Check the overall sales of hot search terms.
Back to the search term “halloween decorations”, we found that in addition to market opportunities, other data are also quite impressive. The average monthly sales and sales volume are both good, with an average of more than 100 reviews and a good star rating. Most of the goods are shipped by Amazon Logistics Service. The overall sales of the hot search term “halloween decorations”.
(5) Classify and analyze products.
After having a general understanding of the market performance of hot search terms, we need to further analyze the types of segmented products.
(6) Determine specific products.
In the process of continuously narrowing the scope of selection, we finally decided to choose suitable products under the “Toy & Games” category. Finally, we selected a decorative logo product as shown in Figure 8-14. This product was launched in 2015 and is currently ranked 525. The unit price is US$6.64, the average monthly sales volume is 2,510, and the average monthly sales volume reaches US$16,666.
(7) Look for the same product on Alibaba International Station.
After selecting the product, the next step is to find the source of supply. In the Unicom Smasher tool page, click the arrow next to the corresponding product, as shown in Figure 8-15, and you can jump directly to Alibaba International Station.
Search for the same product on Alibaba International Station to find party-related decorations.
(8) Finally determine the most suitable product.
Compare the same products on Alibaba International Station to determine the most suitable product for the final selection.