This task uses the Merchant Words keyword search tool as an example to explain how to select summer products. The specific steps are as follows:
(1) Expand the hot search terms for summer through the Merchant Words tool.
First, put summer-related words (such as beach, mosquito, swim, BBQ, etc.) into the Merchant Words search, and then check the search results. The search results for the keyword “beach” show that the keyword “beach towel” is a hot search keyword.
(2) Check the sales popularity of related hot-selling keywords on the Amazon platform.
Put keywords with a popularity of more than 20,000 times in the MerchantWords search results into the Amazon platform (such as beach towel) and observe the search results and sales.
(3) Check the ranking of Amazon’s hot-selling products.
Specific operation method: Enter a specific category and analyze its sales popularity. Click on the product, then enter the smallest category, check the ranking of hot-selling products, and determine whether there is a brand monopoly, sales gap, etc. The ranking of Amazon’s best-selling products is shown in Figure 8-3.
(4) Analyze the selected product.
If the sales ranking is less than 2000 and the sales data is normal, the seller can specifically analyze the product styles and corresponding prices of the best-selling products, and analyze whether there are new products in the New Release.
(5) Find styles on 1688.
By observing user reviews, analyze the advantages and disadvantages that customers care about most, then open the 1688 website to find styles, and analyze whether the selected style can solve the user’s pain points. If it can solve the problem, it can be selected as a product for sale. Find the product page on 1688.