The purpose of through train product selection is to screen potential models from new products. It is divided into two product selection methods: quick promotion plan and key promotion plan. The quick promotion plan is mainly used to test models: the key promotion plan is mainly used to create hot models.
1. Quick promotion plan
The quick promotion plan mainly refers to the through train promotion method that uses quick promotion to test models, batch select products and words, and package and promote more similar products. It can screen potential hot models through data comparison, and can create up to 30 plans, each of which can accommodate 100 products.
The idea of testing the quick promotion plan is as follows:
(1) Select 5 to 10 products of the same category and put them in a quick promotion plan. Fill in as many keywords as possible and add more traffic words that match them to maximize the exposure of these products;
(2) Observe the data changes of the products for 7 to 10 days and analyze them from the dimensions of product exposure, product click-through rate, product collection, product sales and conversion rate;
(3) Pick out the best performing product among these products (high exposure, high click-through rate, high collection) and add it to the key promotion plan.
2. Key promotion plan
Sellers can create hot products with the key promotion plan. Its unique creative promotion function can speed up the process of creating hot products. You can also select products individually to specify promotion keywords. The key promotion plan can create up to 10 promotion plans. Each key plan contains up to 100 units, and each unit can contain up to 1 product and 200 keywords. The key promotion plan ideas are as follows:
(1) Add all the words recommended by the system by default:
(2) Download the words that match the product in the data vertical and horizontal search word analysis:
(3) Select the words recommended by the direct train keyword tool as appropriate:
(4) Some words need to be promoted through creative titles:
(5) Adjust the bid of keywords to ensure the exposure of hot products.
Direct train keyword tool
The keyword tool selection is to select products with low competition and high popularity. It is a word search tool specially designed for AliExpress direct train users, with a usage rate of more than 70%.
The keyword tool can be used in various ways, including searching by plan, searching by industry, and searching by keyword input. It also provides reference information such as search popularity, competitiveness, and market price.
When making a promotion plan, first search for keywords, then search for keywords in the past 30 days in the keywords, and sort them in descending order by search popularity and competitiveness. Finally, select products with low search popularity and high competition from the list. There are relatively few sellers of such products, and the demand for them is relatively high.