Product Selection Expert-Hot Sales mainly looks at the hot-selling categories in the recent major markets from the dimensions of industry, country, and time, the hot-selling attributes of the categories, as well as the characteristics of these hot-selling categories, related sales and other information.
1.TOP Hot-Selling Product Words
TOP Hot-Selling Product Words can view the TOP hot-selling categories from the dimensions of industry, country, and time. The larger the circle in the picture on the TOP Hot-Selling Product Words page, the higher the sales volume. The color represents the competition situation. The darker the red, the more intense the competition; the darker the blue, the less competition (scan the QR code to view the colors in the picture, the same below).
The relevant data indicators are explained as follows:
●Transaction Index: The corresponding index obtained after data processing of the cumulative number of transaction orders within the selected industry, country, and time range. The transaction index is not equal to the transaction volume. The larger the transaction index, the larger the transaction volume.
●Purchase rate ranking: The ranking of the purchase rate within the selected industry, country, and time range.
●Competition Index: The competition index corresponding to the product word within the selected industry, country, and time range. The greater the competition index, the more intense the competition.
2.TOP related products
TOP related products refer to products that buyers browse, click, and buy at the same time. The thicker the line connecting the TOP related product pages, the stronger the association between the products, that is, the more buyers browse, click, and buy at the same time. The larger the circle area, the higher the sales volume. The color indicates the competition situation. The darker the red, the more intense the competition: the bluer, the less competition.
3.TOP hot-selling attributes
TOP hot-selling attributes refer to the hot-selling attributes under a certain category. Click the “+” sign to expand the attribute values of the TOP hot-selling, and click the “-” sign to collapse the attribute values. After the attribute values are expanded, the larger the circle area, the higher the sales volume: the same type of color is only used as an attribute classification in this figure.
On the hot-selling attribute page of “dress”, click the “+” sign to analyze the following attribute values:
● Sleeve length: sleeveless.
● Fabric: chiffon.
● Skirt length: above the knee.
● Style: mini skirt.
…..
Sellers can optimize product attributes based on their own product features to increase the chances of buyers finding products. At the same time, you can also understand the current hot-selling attributes of products to facilitate product selection.
4. Hot-selling attribute combination
The hot-selling attribute combination refers to the combination of hot-selling attributes under a certain category. The same color represents a category of products. The larger the circle area, the higher the sales volume.
Click the circle to view the attribute combination details. For example, click the “Novelty” circle to view the hot-selling attribute combination page. The hot-selling attributes of this type of product include flowers, bows, puffy skirts, girls, etc.
To view the hot-selling attribute combination, you can view the characteristics of such products on the AliExpress platform or search for such product characteristics on other websites.
5. Calculation formula for hot-selling comprehensive index The calculation formula for hot-selling comprehensive index is as follows:
Hot-selling comprehensive index = transaction index + payment conversion index + competition index
Sort the calculated hot-selling comprehensive index in descending order. The categories of the top-ranked product keywords are the products we are looking for, and these products have relatively more market advantages.