Hot Searches: From the perspective of industry, country, and time, we can see the hot search categories, hot search attributes of categories, and related sales in the recent major markets. Sellers can check what products buyers are searching for from here.
1.TOP Hot Search Product Words
TOP Hot Search Product Words can view hot search product words from the perspective of industry, country, and time. The larger the circle area on the TOP hot search product word page, the greater the search volume of the product word and the higher the sales volume.
2.TOP Related Products
On the TOP Related Product page, the larger the circle area, the higher the sales volume: the thicker the connection line, the more buyers search for keyword A and keyword B.
3.TOP Hot Search Attributes
TOP Hot Search Attributes can view the hot search attributes under a certain category. Click the “+” sign to expand the attribute value of the TOP hot search, and click the “-” sign to collapse the attribute value. After clicking, the larger the circle area of the attribute value, the higher the search volume; the same color is only used as attribute classification in this figure.
The relevant indicators are as follows:
(1) Search index. The number of searches for the keyword in the selected industry, country, and time range is obtained after data processing. The search index is not equal to the number of searches. The larger the search index, the greater the search volume.
(2) Search popularity. The number of people searching for the keyword in the selected industry, country, and time range is obtained after data processing. Search popularity is not equal to the number of searches. The higher the search popularity, the more people are searching.
(3) Purchase rate ranking. The ranking of the purchase rate of the keyword in the selected industry, country, and time range.
(4) Competition index. The corresponding competition index of the keyword in the selected industry, country, and time range. The larger the competition index, the more intense the competition.
4. Calculation formula for hot search comprehensive index The calculation formula for hot search comprehensive index is as follows:
Hot search comprehensive index = search index + payment conversion index + competition index
Sort the calculated hot search comprehensive index in descending order. The categories of the top-ranked product keywords are the products we are looking for, and these products have relatively more market advantages.