During product development, it is necessary to judge different market types. Market performance curves of different market types.
(1) Popular type. In this case, time is very important, and you must seize the opportunity when the market is growing rapidly.
For example, Geiger Counter is an electronic device similar to a mobile phone that can detect radiation around people. It was very popular during the 2011 earthquake in Japan, but after this period, it quickly disappeared from the market. The sales curve of this product on Google Trends.
(2) Trend type. The sales cycle is longer than that of popular products, but the peak of the curve is difficult to predict.
For example, gluten-free foods have become increasingly popular in recent years. From the sales curve of gluten-free foods, we can see that its sales are rising every year, so it can be regarded as a trend product. However, as the nutritional diet market continues to change, its sales will also show a downward trend when the market tends to be saturated.
(3) Stable type. This market is a mature and stable market, which is usually resistant to shocks. It will neither drop rapidly nor rise sharply, and the sales cycle will generally be maintained for a long time.
The kitchen sink is a typical representative of stable market products. Its trend usually remains unchanged and has been basically stable in the past decade or so. This is because the needs and interests of users who purchase kitchen sinks will not change much. The sales curve of kitchen sinks on Google Trends.
(4) Growth. Growth products are characterized by continuous growth in market sales and a long-term or permanent growth trend. For example, yoga mat products have been on the market for a long time, but in the past few years, they have become a mainstream health and fitness activity product. The benefits of yoga are well known to everyone, which is confirmed by the long-term growth trend of the yoga mat market. The sales curve of yoga mats on Google Trends.