According to the cross-border e-commerce industry chain system, the cross-border e-commerce model can be further divided into the following types.
(1) M2B2B2C: Producer in the exporting country (M) → Exporting domestic third-party platform or self-built platform or other channels (2) → Trader in the exporting country (B) → Third-party cross-border e-commerce platform or self-built cross-border e-commerce platform (2) → Trader in the importing country (B) → Importing domestic third-party platform or self-built platform or other channels (2) → Consumer in the importing country (C).
(2) M2B2C (1): Producer in the exporting country (M) → Exporting domestic third-party platform or self-built platform or other channels (2) → Trader in the exporting country (B) → Third-party cross-border e-commerce platform or self-built cross-border e-commerce platform (2) → Consumer in the importing country (C).
(3) M2B2C (Ⅱ): Producer in the exporting country (M) → Third-party cross-border e-commerce platform or self-built cross-border e-commerce platform (2) → Trader in the importing country (B) → Importing domestic third-party platform or self-built platform or other channels (2) → Consumer in the importing country (C).
(4) M2C: Producers in the exporting country (M) → third-party cross-border e-commerce platform or self-built cross-border e-commerce platform (2) → consumers in the importing country (C).
These models are not mutually exclusive. On the contrary, many cross-border e-commerce companies currently use multiple models to develop international markets and export their products to all parts of the world.