The power of content and social media marketing can greatly expand your audience and customer base, but for a very idiot, getting started is a huge challenge. In fact, the key to getting started is to understand the basic principles of social media marketing. Whether it is maximizing quality or expanding network entrances, following these 10 rules will help lay a good foundation for serving customers and brands.
1. Talk less and listen more.
To succeed in social media and content, you must talk less and listen more, read more articles from target customers, participate in their discussions, see what they value, and then create content in a targeted manner to liven up the atmosphere of communication.
2. Focus.
The road to success is not smooth, and a marketing strategy that focuses on social media and content is more likely to succeed than a broad strategy.
3. Quality first.
Quality is more important than quantity. It is much better to have 1,000 contacts who will read, share, and talk about your content than 10,000 contacts who disappear when you first meet them.
4. Patience.
In the world of social media and content marketing, it is not easy to become famous overnight, so you must be prepared to fight a long battle.
Five, comprehensive effect.
If you publish interesting and high-quality content, your readers will also share it on Twitter, Facebook, LinkedIn or their own blogs. The more people share and discuss, the faster the search engines will notice you, and then people will be able to find you better.
Six, exert influence.
Find influential people in the industry and establish connections with them. They may be interested in your products. If you can provide authoritative, useful and interesting information, they will share your content with their fans and let more people know about you.
Seven, give value.
If you spend all your time directly promoting products on social networks, your audience will definitely run away. Make sure to add value to the conversation and create more surprising things.
Eight, respond in time.
People greet you face to face, and you will certainly not ignore it, and the same should be true on the Internet. An important factor in successful social media marketing is to establish connections, so you can’t be cold to people.
Nine, show your presence more.
Don’t disappear after publishing content, let the audience find you. That is, you keep publishing content and participating in exchanges. If you disappear for a few weeks or months, someone will replace you.
Ten, help each other.
Don’t do it yourself. You want others to share your content and pay attention to you, and you must treat them the same way.