Lazada, as one of the largest e-commerce platforms in Southeast Asia, provides sellers with broad sales channels and opportunities. However, sometimes sellers may need to modify their store names to adapt to market demand or brand strategy. Here are the detailed steps to modify your store name on Lazada:

1. Log in to Lazada Seller Center

First, as a seller on Lazada, you need to log in to Lazada Seller Center. This is the main platform for managing stores and products. On the interface of the Seller Center, you can find various functions and options for managing your store.

2. Enter Store Settings

After logging in, find and click the "Settings" option. On the Settings page, you can find various options related to your store, including store information, payment settings, logistics settings, etc.

3. Modify your store name

On the Settings page, find the "Store Information" or "Basic Information" option. Here, you can see the basic information of your store, including store name, store URL, etc. Click the "Edit" or "Modify" button, and then you can modify your store name.

4. Submit changes

After changing the store name, make sure you have carefully checked and confirmed the new store name. Then, click the “Save” or “Submit” button to apply the modified store name to your Lazada store.

It should be noted that Lazada has certain regulations and restrictions on store names. The store name must comply with Lazada’s regulations and must not contain illegal, obscene, discriminatory or fraudulent content. In addition, the store name should not contain any content that infringes on the rights of others, such as intellectual property or trademark rights.

Through the above steps, you can easily change the store name on Lazada to adapt to market demand and enhance your brand image.