In today’s digital age, cross-border e-commerce has become an important way for many companies to expand into the international market. However, in order to stand out in this highly competitive field, in addition to good products and marketing strategies, it is also crucial to master some basic English vocabulary and professional terms. This article will introduce you to some English vocabulary and terms commonly used in cross-border e-commerce to help you better understand and apply them in your work.
Keyword Bidding Advertising
AdWords: Google’s keyword bidding advertising is one of the important tools for many cross-border e-commerce promotions, attracting target audiences by placing keyword ads.
Business Type
B2B: Business to Business, that is, a business-to-business transaction model, involving the exchange of products or services between companies.
B2C: Business to Customer, a business-to-individual transaction model, refers to a business selling products or services directly to consumers.
B2M: Business to Manager, a business-to-intermediate manager transaction model, sales and marketing for corporate decision makers or managers.
C2C: Customer to Customer, a transaction model between individuals, that is, direct transactions between consumers, such as second-hand transactions on online markets or auction sites.
Payment and Marketing Terms
COD: Cash on Delivery, a common payment method in which customers pay after receiving the goods.
CRM: Customer Relationship Management, a strategy and technology to improve customer relationships by managing and analyzing customer data.
CTR: Click Through Rate, a measure of the effectiveness of online advertising, represents the ratio of the number of times an ad is clicked to the number of times the ad is displayed.
DSR: Detailed Seller Ratings, a dynamic rating, is a comprehensive evaluation indicator for sellers on e-commerce platforms such as Amazon.
EC: Electronic Commerce, e-commerce, is a commercial activity that trades goods and services over the Internet.
EDM: Electronic Direct Marketing, an email marketing method that sends promotional information and marketing activities via email.
GMV: Gross Merchandise Volume, total transaction amount, including paid and unpaid parts, is an indicator to measure the sales of e-commerce platforms.
ODR: Order Defect Rate, order defect rate, is one of the indicators to measure order quality, including factors such as returns, refunds and complaints.
O2O: Online to Offline, online to offline sales model, refers to the model in which online stores drive consumers to offline stores for consumption.
POP: Point Of Purchase, selling point advertising, refers to the promotion activities carried out at the point of sale or display location of goods.
QC: Quality Control, quality control, refers to the process of monitoring and managing product quality.
SKU: Stock Keeping Unit, inventory unit, refers to the unique identification code to distinguish different products and services.
Marketing strategies and technologies
SMM: Social Media Marketing, social media marketing, is a strategy to promote and market products using social media platforms.
SMO: Social Media Optimization, social media optimization, is to improve brand exposure and influence by optimizing social media content and interaction.
SPU: Standard Product Unit, standard product unit, refers to a unified standard product definition, which is convenient for management and sales.
ROI: Return On Investment, is an indicator to measure the return on investment, which means the ratio of the benefits brought by the investment to the investment cost.
UV: Unique Visitor, refers to the number of unique users who visit a website or online store.
Search Engine Marketing and Optimization
SEM: Search Engine Marketing, search engine marketing, is to improve the ranking of a website in the search engine results page by paying advertising fees.
SEO: Search Engine Optimization, search engine optimization, is to improve the ranking of a website in the search engine by optimizing the content and structure of the website.
Other Terms
Product Review: Product evaluation is the comments and feedback of consumers on their experience and feelings about the product.
In general, although you don’t need advanced English knowledge in the field of cross-border e-commerce, it is still crucial to master basic English vocabulary and professional terms. These vocabulary and terms can not only help you better understand industry rules and processes, but also improve work efficiency and make you more competitive in the fiercely competitive market. Therefore, it is recommended that cross-border e-commerce practitioners invest more time in learning English in their spare time to improve their own abilities and competitive advantages.