The improvement of visual standardization will help the overall level of the platform to rise, and will also benefit all sellers. This is a long-term and arduous task that requires the joint efforts of all our sellers to complete.
1. The significance of visual standardization
To give a popular example: If we open a physical store ourselves, we can decorate the store according to our own preferences or the types of goods. Whether it is a red passionate style or a blue cold style, no matter which one we choose, customers will have a uniform and professional feeling after entering our store.
There are thousands of sellers on the platform. If they all follow their own style. For the platform as a whole, “dirty, messy, and poor” is almost an inevitable result.
If everyone can follow a unified rule or style to establish a good picture environment and purchase environment, it will bring a huge improvement to the overall perception of the platform, and the sellers will definitely benefit.
2. The importance of visual standardization
In June 2014, we can see such an announcement on the AliExpress platform: “Main Picture Psoriasis” tool online notification.
“Main picture psoriasis” refers to the text blocks contained in the main picture of the product, which cover and interfere with the normal display of the main body of the product, affecting the buyer’s experience.
Although the platform will not impose search penalties on products with main pictures with psoriasis, they will also affect the product’s search performance and ranking.
From such an announcement, we can see that the platform has begun certain actions for visual standardization, so we should also follow the platform’s pace and make corresponding adjustments in a timely manner.
The above is the implementation and application of visual standardization, I hope it will be helpful to you.