In the operation process of Amazon, product selection occupies a very important position. If you want to stand out among so many stores, it is necessary to master the correct product selection method and do a good job of market analysis. So, where does Amazon’s product selection analysis start?
1. Market competition.
Amazon operations can use keyword query software to capture the monthly search volume of a keyword on Amazon, compare the current sales volume of Amazon, and then analyze the market competition.
If the search volume of a keyword is large, but the number of products sold on Amazon is not large, it means that the competition for this product is not fierce. You can make a rough estimate based on the ratio of the two. If the product competition is fierce, you can directly exclude it.
2. Brand concentration.
If most of the products in a category come from the same brand, we need to pay attention to whether this category is monopolized by a brand. In the case of monopoly, buyers will be more willing to buy the brand’s products.
Then we need to pay attention to whether there are a large number of Amazon self-operated links in this category. Amazon will also buy some brands and sell them themselves. If there are a large number of links in the category that are Amazon’s own, then this category does not need to be tried.
3. Competitive product analysis.
Today, many novice sellers have just entered the Amazon US site. If they want to sell on Amazon, they need to understand themselves and their enemies, and analyze the seller’s own similar products.
In fact, it is mainly to observe the price, number of reviews, product characteristics, etc. of competing products.
Then, in addition to the above main aspects, sellers also need to analyze the corresponding sales performance of products in different category rankings, and rely on some unique factors to analyze competing products to achieve such ranking sales.
For Amazon companies, product selection has always been a very hot topic, and some of these products may also involve patents. It is recommended that you do a good job of analysis based on the above ideas when choosing products, which can basically be understood. In the process of selecting products, the quality of the products must also be ensured. Poor quality is useless. The above is all about how to do Amazon product selection analysis and where to start. I hope it will be helpful to sellers!