Search terms refers to search terms, which is a housekeeping extension function provided by Amazon for sellers in addition to titles, descriptions, and attributes. When buyers enter keywords in the search box of the Amazon platform to search for products, the Title and Search terms of the platform’s related Listings will be included in the search weight.
In the search weight of the entire Listing, the keyword search weight is ranked as Title>Bullet Point>Search terms>Description. In other words, in addition to the Title, Search terms is also an important factor in optimizing the Listing search ranking and affecting search traffic. In addition, Search terms is also the only factor that is not publicly displayed by Amazon on the front end of the platform, but can affect the Listing search. Undoubtedly, its importance should not be underestimated.
Requirements for filling in Search terms keywords
Search terms keywords can be seen in the process of posting products in the seller’s backend, and a total of 5 lines can be filled in. At the same time, according to the system prompts, each line can be filled in with 1,000 characters, and a total of 5,000 characters can be filled in 5 lines. In order to improve the quality of search results, Amazon has set regulations on the number of characters for Search terms keywords. The Search terms keywords filled in by sellers should comply with the new platform regulations. Ensure that the number of characters filled in is within the required number of characters: 200 characters for the Indian site (IN); 500 characters for the Japanese site (JP); 250 characters for the US site and other sites (except the Chinese site).
In order to make the filled-in keywords easier to be captured by the system, the filling in of Search terms keywords cannot contain the following information.
· Do not include words that are not related to the product.
· Do not include brand names (including your own brand names) or other product identifiers.
· Do not repeat words that appear in other product attributes (such as titles, five-element characteristics).
· Do not repeat keywords. You can use synonyms, hypernyms (referring to subject words with a broader conceptual extension), variant words, etc. (for example, if “Whiskey” is used in the product title, “Whisky” can be used in the Search terms keyword).