In Amazon operations, the number and rating of reviews have a huge impact on the conversion and ranking of a listing, and sellers are trying every means to get more reviews. However, if sellers use improper methods to swipe the screen, the reviews they swipe out will be deleted at best, and the sellers will receive Amazon email warnings or direct account restrictions. Therefore, no matter what method the seller uses, the channel for obtaining reviews must be real and recognized by Amazon. Only in this way will the risk be smaller and the reviews can play a positive role in the ranking of listings. So, how can sellers get more and higher-weighted VP Reviews on the basis of security?
1. Invite customers to leave reviews through email
The reason why Amazon customers rarely leave reviews is related to user habits, but also because the Amazon review process is relatively cumbersome, which to a certain extent reduces the desire of customers to leave reviews. In this case, sellers can use emails to express their concern to customers while inviting customers to write reviews for the products.
2. Let people around you help leave reviews
If you have relatives, friends, classmates, etc. abroad, they are all resources that can be used. If the products you sell happen to be what they need, you might as well invite them to buy them and leave fair comments for the products. Later, as a reward, you can give them cash back through red envelopes, etc., so that both parties can benefit.
When using this method to obtain reviews, you need to pay attention to one thing: do not let the same acquaintance place multiple orders to leave reviews for multiple products for you, and do not always think about asking the relatives of acquaintances to place orders and leave reviews. This operation is not only easy to cause acquaintances to be disgusted, but also it is likely that only one of the multiple reviews left by the same user ID will be retained in the end, and it is also possible that only one of the reviews left by multiple accounts with the same IP will be retained. If multiple buyer accounts are Prime shared members and have records of payment on behalf of each other, they are also easily identified by the system, and only one review can be retained in the end.
3. Find customers from other platforms
There are currently many cross-border e-commerce platforms. On other cross-border e-commerce platforms, sellers generally have access to customer contact information. Sellers can organize these contact information as their own resources, contact them by email, and offer them certain discounts. If the communication is appropriate, some customers will respond, which also adds a channel for themselves to actively increase reviews.
4. Use after-sales service cards to accumulate customers
Although Amazon does not encourage sellers to actively contact customers to influence their shopping behavior, sellers are allowed to place after-sales service cards in product packaging. If sellers design their after-sales service cards ingeniously and add their email addresses and other contact information appropriately, the after-sales service cards will become a link to establish contact with customers. Some customers will be willing to contact you actively, thus establishing a direct connection with customers and facilitating future operations.