On the fiercely competitive AliExpress platform, sellers need to constantly improve and optimize their strategies to achieve success and business growth. Among them, a reasonable analysis of competitors is a crucial part. Competitors are always the best teachers, and their experiences and lessons can provide us with valuable inspiration and guidance. This article will introduce how to optimize your AliExpress business by analyzing competitors, and provide some practical methods and tools.
1. Methods for finding competitors
Method 1: Google keyword search
By entering industry keywords in Google and then looking at the first two pages of search results, you can preliminarily identify competitors. These competitors’ websites may appear in the search results, allowing us to further analyze them.
Tool assistance:
Similarweb: Provides traffic estimates for different websites, main traffic sources and other information to help us understand the traffic of competitors’ websites.
iSpionage: You can monitor competitors’ advertising on search engines and understand their important search terms, advertising content and consumption amounts.
Sprout Social: Provides social media management and analysis services to help us understand competitors’ activities and influence on social media.
2. Analyze the key data of competitors
Domain name/server registration time: By checking the registration time of the domain name, you can understand the establishment time of the competitor’s website, so as to judge its sophistication in the industry.
Website inclusion: Use the Google search command site:abc.com to query the inclusion of the competitor’s website in the Google database, so as to judge its weight in the search engine.
Website weight: Use tools such as Ahrefs’ DR (Domain Rating) or Moz’s DA (Domain Authority) to evaluate the weight of the competitor’s website, so as to understand its influence in the industry.
Website traffic estimation and main traffic sources: Use tools such as Similarweb to estimate the traffic of competitors’ websites and understand their main traffic sources to help us determine the focus of delivery and optimization strategy.
Through the above analysis, we can have a more comprehensive understanding of the strength and strategy of competitors, and formulate a more accurate business development plan based on this. Competitor analysis can not only help us optimize search and procurement strategies, but also guide pricing, advertising and customer service, so as to enhance the competitiveness and profitability of AliExpress business.