Pinterest is a platform that allows users to use it as a visual exploration for personal creativity and project work. Some people also regard it as a social networking site for sharing pictures. Users can add and manage pictures by theme and share them with friends. The key to good Pinterest marketing is to create eye-catching pictures.
1. Optimize Pins to make them easier to search
In order to make the pictures posted on Pinterest inspire visitors to visit each other and promote customer growth, you need to do the following two things.
(1) Use keywords to name the pictures
If you upload pictures directly to Pinterest, use keywords in the name of the picture. For example, if the content and theme of the picture is “How to draw eyebrows according to face shape”, then the picture should be named “Draw eyebrows according to face shape picture.jpg”. This method is the most basic technique of search engine optimization (SEO). This principle should be followed every time you create and upload pictures to Pinterest.
(2) Add descriptions to the pictures
Add detailed descriptions to the uploaded pictures so that people can learn more about the pictures. In the description of the picture, it is very important to add a call to action to attract users to click on your picture. These call to action descriptions include: “You have to see…” “Click on the picture to see…” “Take a look at these ways…” etc. But before that, make sure that the picture is attractive enough to make people have the urge to click.
2. Use unique descriptions
The content on Pinterest changes very quickly. If you want to get more attention for the pictures you post, you must make your pictures easy to browse, click and forward.
(1) Use language that customers can understand
Before conducting Pinterest marketing, you must first analyze where your target customer base is and fully understand your potential customers. When uploading pictures, use terms and vocabulary that they are familiar with to introduce the pictures. This will make it easier to connect with customers and attract their attention. Avoid using a lot of meaningless industry terms in the picture description.
(2) Make sure the picture can provide valuable information
When creating a Pin picture, consider the following questions: What is the value of your picture? What problems can be solved for Pinterest followers? What kind of help can be provided to what kind of people? In the description of the picture, the value of the picture should be reflected. You can use “Pinterest picture + attractive text” to describe the picture.
3. Unify the picture format and establish a brand image
Sellers should regard the Pinterest platform as a brand promotion channel and establish their own brand image on it. When uploading pictures, all pictures should use a unified color tone, font, graphic style and typeface to form a picture collection of store products, giving users a professional and standardized feeling.
Brand is not only a marketing message, it also represents customer experience and shopping journey. Establishing your own brand image should be something sellers always keep in mind. This should be reflected in every picture on Pinterest and run through the seller’s entire Pinterest content section.