Promoted Listings is a paid advertising promotion method on eBay that helps sellers increase the exposure of their products. eBay pushes sellers’ related products to buyers based on buyers’ searches, or makes the products appear in a prominent position on the search results page, thereby increasing the visibility of the products.
The relevant information about Promoted Listings is as follows.
1. Which sellers on which sites can use eBay Promoted Listings?
All sellers registered with activated eBay stores on eBay US, UK, Germany and Australia can use Promoted Listings.
2. What conditions must the listing meet? How many listings can a seller promote?
Sellers can only choose fixed-price listings with multiple inventories for promotion, and can promote up to 500 listings per advertisement, which means that auction-style listings or listings with an inventory of 1 cannot be promoted.
3. How are eBay Promoted Listings charged?
Unlike PPC advertising, eBay Promoted Listings are performance-oriented. Sellers only need to pay for advertising when buyers click on the ad and purchase the product within 30 days. Sellers need to set an advertising rate for the product (1% to 20% of the product price). For example, if the seller sets the advertising rate for the product to be 3%, the advertising fee is 3% of the final transaction price of the product (excluding shipping and sales tax). All advertising fees will be shown on eBay’s monthly bill.
In addition, eBay provides Promoted Listings coupons for Top Rated sellers and Super Store sellers. Every quarter, they can receive coupons of $30 and $25 respectively. Top Rated sellers with Super Stores can receive coupons of $55. Sellers can use coupons to offset part of the advertising costs.
4. What kind of listings can use eBay Promoted Listings to get the best results?
Promoted Listings is designed to allow sellers’ hot-selling products to gain more sales, transform medium-selling products into hot-selling products through organic searches, and thus increase the sales of new listings. However, sellers should not use this feature to promote products with poor sales. If the conversion rate of a product is very low, although Promoted Listings can bring traffic to the product, since the product itself cannot convert visitors into orderers, fundamentally speaking, promoting such products through Promoted Listings is just a waste of visitors. If Promoted Listings are used to promote new products, since new products lack customer feedback after real transactions and data such as transaction rate and click-through rate, the new product listing lacks algorithm trust compared to the old product listing, and the promotion effect will not be very good. Therefore, the most suitable thing for Promoted Listings to promote should be your best product listing.
5. Does the target listing need to be promoted after the price is raised?
Promoted Listings increase the exposure opportunities for products, but if the commission ratio of Promoted is reversely transferred to buyers, this is a taboo in pricing in market competition. Therefore, do not deliberately raise the price of products before and after Promoted Listings in order to reduce losses.
Any acquisition of non-natural traffic requires costs, which are used as advertising costs. What is needed is to make additional transactions through Promoted Listings to improve the overall ranking advantage of the best match, thereby achieving the effect of 1+1＞2.