Sellers can improve the interactivity of Facebook pages from the following aspects.
(1) Creative content
If a company only introduces products on Facebook, such as product functions, prices, and product features, it is easy to cause fans to be disgusted. Fans prefer to pay attention to creative content, so companies are better to add their own creativity when posting information, so as to gain more attention.
(2) Simplify content
Most fans do not like long-winded articles, so companies are better to use simple sentences when posting content, or simplify complex information, so that the content will be more contagious.
(3) Call for fan interaction
To increase the interactivity of social media, companies can take the initiative to launch some activities to stimulate fans’ participation, such as calling for fans to participate in voting. Generally, posts with novel content that can mobilize fans’ enthusiasm are more likely to become hot posts.
(4) Make good use of pictures
Compared to text, pictures can give people a more intuitive sensory impact. Therefore, you can present the content you want to publish in the form of pictures, which is easier to attract fans’ attention. (5) Make good use of blank space
Making good use of blank space means asking a question and leaving a blank for fans to fill in. If the question is asked well, it can arouse heated discussions among fans. Then, the company can respond and interact in a timely manner, which can also stimulate fans’ enthusiasm.
(6) Emotional and persuasive content
People are emotional animals. Sentences or content with rich emotions and resonance can more easily narrow the distance between the company and fans. Therefore, when publishing content, companies should use emotional and persuasive text.
(7) Tell the story of the brand
Display is more important than narration. Don’t directly publish product information, service content, and other hard-selling things on the web page. Instead, try to tell the people and stories behind your brand and company.
(8) Choose the right time to post
If you encounter good articles, repost them, twice a week; the best effect is to post between 12:30 p.m. and 2 p.m. local time. Original articles should be posted after 10 a.m. Local time 3 p.m. to 6 p.m. is a good time to post interesting and topical content. Foreign women are more free during this time and are more likely to write comments and participate.
(9) Ensure that the content is valuable
Delete all junk updates that are not of high value, otherwise your active fans may run away.