In order to achieve the best marketing effect, sellers should provide buyers with valuable email content. Sellers can optimize email content from the following five aspects.
(1) Targeted content
For managers, they hope that the emails they receive will contain the latest economic situation, various information that is helpful to the development of the enterprise, and management strategies; for marketing personnel, they hope that the emails will contain more latest market trends, product information, market information, etc.; and for ordinary customers, they are more interested in product discounts, small knowledge and suggestions, and promotional information. Therefore, as the sender of the email, you should write targeted emails according to different target customers, and the content and tone should be different; language and content that are close to the customer’s psychology are easier to close the distance with the customer.
(2) Highlight the key points and be concise
The email should be concise and clear, and there is no need to lay out the topic after a long paragraph. Because most recipients do not have the patience to read the email carefully, they often just glance over it and only judge the value of the email by grasping some conspicuous and important points.
Using pictures, different colored fonts, and bars in emails are all ways to highlight the subject of the email, which can help recipients quickly understand the key points of the email.
(3) Stimulate customers’ curiosity and resonate with them.
In emails, you should encourage customers to understand the content of the email in depth and build a strong calling situation for them. You should try your best to stimulate customers’ interest and curiosity, encourage them to click on the website link and learn about the product information. Encouragement can be achieved by highlighting the characteristics of your own products or services, giving away free gifts, pointing out the defects of other similar products and explaining how your products overcome these defects; using price incentives to show customers what benefits they can get if they buy the products, etc.
(4) Add custom variables
Changing the single general title “Mr./Ms.” to the customer’s name will definitely give the customer a different feeling. A respectful title with a surname can bring a sense of intimacy to customers and bring the two parties closer.
Successful email marketing cannot be designed overnight, but requires continuous design, adjustment, testing, analysis, and investigation to confirm the final email title, body, color, style, and layout. Only through continuous testing can we identify deficiencies and make timely adjustments, thus continuously improving the quality of emails and the effectiveness of email marketing.