As a very popular social networking site in the world, in addition to providing high-quality services to visitors and fans, Facebook also requires establishing close and solid communication relationships with visitors. Here are some tips for gaining fans.
(1) Create a “friendly” page
If you want others to like you, you must first make yourself look more “friendly”. A messy page is likely to cause visitors to be disgusted. For a Facebook page, in order to leave a good impression on visitors, it is necessary to improve it from the following aspects: high-quality product services, timely updated product information, high-quality posts, and active interaction with fans.
(2) Thank loyal fans
If your product brand has already had a certain degree of good influence in the market, accumulated a certain customer base, and just established your own Facebook page, you can encourage your loyal customers to join Facebook to support you. You should know that the publicity of a satisfied customer is the best publicity, and it can attract more visitors to tag you with a “like”.
Don’t be stingy with your loyal customers. You can thank them with some badges or labels you set yourself, or give them certain discounts on sales.
(3) Utilize existing social networks
In addition to Facebook, other off-site traffic can also be obtained through Pinterest, Youtube, Slideshare, Twitter, Lifehacker and other websites, where you can display your products. These websites can also form a promotion and marketing network. If sellers have formed a large-scale business circle on other websites such as Twitter, they can use it to promote their Facebook pages. In this way, they can promote their products on two social platforms at the same time and attract more attention to their products.
(4) Integrate Facebook’s social plug-ins
Using multiple social websites to carry out social promotion and marketing at the same time is an effective way of promotion. However, in the process of using social media marketing, there needs to be a network hub to connect all social media activities. This is done to better control the promotion content and conduct brand management.
On the Facebook website, you can add Facebook’s social plug-ins, such as likebox, like button and comment stream, to improve the connection between various social platforms. As the number of Facebook visits increases, your page will appear more frequently in the “push” of fans and their friends, which will allow more visitors to see your Facebook page, thereby increasing the number of visits.
(5) Use forum signatures and cooperative websites
If you are active in the forum or have a cooperative website, you can add a link to your Facebook page in the signature of the forum or cooperative website. However, you must often publish some practical articles in the link group. Only when your participation is recognized can you have more opportunities for others to see you and your products.
(6) Actively seek help from friends
When you just set up a fan page, there may be little interaction, so in the initial stage, you can actively send interactive messages to your friends and let them participate in some topic discussions to mobilize the atmosphere. However, you must ensure that the topics discussed are interesting enough.
(7) Participate in popular Facebook pages
Use Facebook Directory and Facebook Search to search for Facebook pages related to your products, or search for discussions related to your business. Provide valuable information to these Facebook pages and establish a trusting relationship with their administrators and members. After you have a certain understanding of them, you can let them visit your Facebook page.
(8) Organize social activities with other Facebook page administrators
Join hands with other Facebook page administrators to jointly organize a social activity that will benefit fans of both parties. This will not only deepen mutual understanding, but also achieve the effect of publicity and promotion. Before organizing an event, be sure to make appropriate plans to ensure that everyone’s goals can be achieved.