In the vast world of Amazon, every seller is eager to find the secret of success. Organic orders and advertising orders are like the wings of the seller’s voyage, helping the product fly together. Organic orders represent the market’s recognition and the power of word of mouth, while advertising orders are the key to increasing product exposure and driving sales. So, how to find the best balance between the two?
1. Proportion of advertising orders: the art of flexibility
When it comes to the proportion of advertising orders in total sales, many sellers may be confused. In fact, there is no fixed “gold standard”. This proportion is affected by multiple factors such as product category, market competition, sales season, and seller marketing goals.
New products or products with weaker competitiveness often require more advertising investment to break the silence of the market and increase exposure. For mature products that have established a good reputation and have stable organic traffic, advertising investment may only need to be maintained at a lower level.
When formulating advertising strategies, sellers should remain flexible and sharp. Through A/B testing, compare the effects of different advertising strategies and find the most suitable advertising investment ratio for yourself. At the same time, pay close attention to the return on investment (ROI) of advertising, ensure that every penny is spent on the right things, and avoid excessive erosion of profits by advertising costs.
2. Identification and analysis of organic orders and advertising orders
Organic orders are orders generated by consumers through natural search or browsing without advertising interference. These orders often reflect factors such as market demand, reputation and search ranking of products. Natural search traffic is of great value to sellers because it represents the willingness of consumers to actively look for products.
Advertising orders are orders generated through Amazon’s advertising system. Sellers increase product exposure and attract potential consumers to place orders by placing advertisements. The number and conversion rate of advertising orders are closely related to the advertising delivery strategy, budget setting and the competitiveness of the product itself.
In Amazon’s seller backend, sellers can view the specific data of organic orders and advertising orders through detailed reporting functions. Sales reports can show the source of each order and help sellers gain a deeper understanding of the ratio of organic traffic to advertising traffic. These data, like a compass in the seller’s voyage, guide sellers to formulate sales strategies more accurately.
In the sales journey on Amazon, the balance between organic orders and advertising orders is the key to sellers’ success. By flexibly adjusting advertising strategies and paying close attention to data changes, sellers can gradually find the sales model that suits them best. In this process, continuous learning and experimentation will become the most valuable asset for sellers. Only by moving forward can you find your own path to success in the vast world of Amazon.