On the platform of Amazon, a global e-commerce giant, the selection and strategy of advertising keywords are crucial for sellers. Accurate keywords can not only increase the exposure of products, but also effectively promote product rankings and quickly get them on the homepage. So, how to mine and use these keywords?
1. Amazon advertising keyword mining skills
Use Amazon front-end search for associated keywords: Enter product-related keywords in the Amazon front-end search box and observe the words associated by the system. These words are often highly relevant to the searcher’s real intention, so they can be used as potential targets for advertising.
Competitive product listing analysis: Select competing products similar to your own products, and conduct in-depth research on their titles, descriptions, comments, etc. to find potential keywords. Competitive products usually use efficient keywords to attract target customers, so learning from their strategies can effectively improve advertising results.
ABA (Brand Analysis) Tool Application: For sellers with brands, you can use Amazon’s official ABA tool to obtain accurate keyword information. This tool can provide rich data support to help sellers build more efficient advertising strategies.
Analyze Amazon advertising reports: After running the ads, check the advertising reports regularly and pay attention to the advertising effects, especially the click and conversion rates of keywords. Find the most promising keywords through continuous adjustment and optimization.
Use the system recommended words when creating ads: When creating ads, the Amazon system will recommend some keywords. These recommended words are based on the results of system algorithms and big data analysis and have high reference value.
2. How to use keywords to help products quickly get on the homepage
Site flash sales to impact keyword rankings: Combined with advertising, select keywords with large market share and small advertising display rate for key placement. Through site flash sales activities, quickly improve keyword rankings, thereby increasing product exposure.
Ad combinations impact natural rankings: For medium-sized words and long-tail keywords, set up one-to-one advertising CAMPs. By adjusting advertising bids and combining SD ads for page access optimization, keywords can quickly get on the homepage and improve the natural ranking of products.
In summary, the mining and application of Amazon advertising keywords is one of the keys to the success of sellers. By using Amazon front-end search, competitive product analysis, ABA tools, advertising reports and other methods to mine keywords, and combining them with clever advertising strategies, sellers can increase product exposure and ranking in the shortest possible time. I hope these tips can help sellers achieve better sales performance on the Amazon platform.