Advertising equals payment, which is the iron rule of advertising on e-commerce platforms today. For example, the banner position of an e-commerce platform is a traffic position that can be paid for. Of course, the paid advertising of each e-commerce platform is different. So how do you advertise products on the Shopee platform? What are the advantages of advertising? Let’s take a look!
Why do you need paid advertising? First of all, it can make the product gain a certain exposure, and secondly, it can obtain more accurate traffic. The most important thing is naturally to have good sales and obtain profits.
The first type of advertising: Shopee keywords
The setting of keyword advertising is actually in the Shopee seller backend center. It provides sellers with special marketing functions. Sellers only need to set it according to the process to set keyword advertising for a certain product. However, it should be noted that the setting of keyword advertising products is limited, and the number of settings required each time is 1.
Which products have effective keyword advertising and which may not be effective? At the same time, we must also make a good budget and time for advertising. The most important thing to pay attention to is the setting of keywords. You must set effective keywords. You can analyze the keywords in advance to see which keywords have a high match with the product and which keywords have a high exposure, and choose keywords that can get high traffic.
The second type of advertising: association
The so-called association advertising is actually when you browse a product, it appears in the recommended position below the browsed product, or in the position you may be interested in. Association advertising is basically the same as keyword advertising. The difference is that association advertising can be done without adding or reducing keywords, and multiple products can be associated. Regarding the payment of association advertising, it is determined according to the ranking. The more you pay, the recommended product will appear in the front. At the same time, we can choose whether to continue to advertise.
The third type of advertising: store advertising
Store advertising is an advertisement that determines whether the store appears in the front position when the buyer searches for a product. However, store advertising is not something that can be done casually. It has certain requirements for the store. If the buyer has been rated as a preferred seller, the seller can set up advertising in the background of the seller center. However, the competition for this ad is quite fierce.