I believe that for every seller engaged in cross-border e-commerce on the Amazon cross-border e-commerce platform, the saying “six points of product selection, three points of operation, and one point of luck” must be familiar. In fact, from this sentence, we can see the importance of product selection. The quality of product selection can determine the success or failure of cross-border e-commerce. Every cross-border e-commerce seller has his own unique skills for product selection. The correct choice can make his products dominate the first place in the Amazon search bar for a long time and let more people see it. But the probability of this happening is very small. But now if you are given a chance, which product would you choose to become Amazon’s best-selling product?
To choose the right product, you must think about what consumers on the Amazon platform need and what they like. Only after we figure out the answers to these two questions can we choose the next best-selling product. Our cross-border e-commerce sellers can cater to consumers’ preferences and select products in a targeted manner.
To choose the right product, cross-border e-commerce sellers must be forward-looking. Now the most popular products on the Amazon platform will not be the choice of our cross-border e-commerce sellers, because if we choose such products again. Consumers will not buy them after they are put on the shelves. Therefore, we must be ahead of consumers and choose in advance some products that consumers may need in the future. For example, in terms of clothing, we must know how to take a step ahead and choose summer clothes in spring and autumn clothes in summer.
To choose the right products, cross-border e-commerce sellers must have a bottom line. We do business and it is understandable to increase profits, but it is not advisable to reduce costs for the sake of profits and choose low-quality or even harmful raw materials. Only when we do things with our heart can our consumers feel it and actively buy our products.
To choose the right products, cross-border e-commerce sellers must understand marketing. Amazon’s best-selling products are not only related to the quality of the products themselves, but also require certain marketing methods from cross-border e-commerce sellers. Successful marketing will allow more consumers to see our products, the number of buyers will increase, the stay time on the homepage of the Amazon platform will be longer, and more consumers will see it. This is a virtuous circle.