With the booming development of the cross-border e-commerce industry, more and more cross-border sellers have settled in the Amazon platform. How can Amazon sellers operate stores to create super hits and the most practical way to attract traffic outside the station?
1. Understand this platform and adapt to the rules.
Amazon is first of all a platform that values customers and pays less attention to sellers; secondly, it values new products over old products. The new product line has a higher conversion rate. In addition, Amazon is a platform that values products over stores and is driven by products. This method is not suitable for obtaining orders through continuous distribution, but is suitable for making product classification deeper. Rely on the listing optimization of the product itself, highlight the key points, and make a specific listing to the extreme.
2. Discover product categories and find breakthroughs.
Choosing Amazon well, product selection is the key, but many sellers have not found the right variety. When choosing a product, you must first find a field that you are familiar with, and while being able to meet market and customer needs, find supply chain products that you can play with, and seek innovation and breakthroughs.
3. Optimize the list and create a hit.
For sellers, when it comes to creating a hit product, the core of the hit product is the product, and the competitiveness of the product determines the sustainability of the hit product. The appearance, color, and custom functions of the product can be used to find the added value of the product through the price to form differentiation. At the same time, to create a hit product, Amazon’s on-site promotion is crucial, and its fundamental reason lies in the optimization of the listing. Listing has several important parts: title, picture, keyword, evaluation, and doing them well means optimizing the listing. Optimize the setting of the title, use keywords accurately, optimize attributes reasonably, ship in a timely and fast manner, guide customers to give good reviews, and then do a good job of on-site marketing. In addition, it is necessary to establish a professional customer service team to solve customers’ pre-sales and after-sales problems and improve user experience.
4. Off-site traffic diversion, content is king.
In addition to improving the ranking and driving sales on the site through Amazon advertising, it also explains how to use foreign social media and video websites as product diversion outside the site, and spread and share through social media to attract potential customers to the store for marketing experience. The core content of social marketing is always linked to everything with content value. Social media is not only a communication tool, but also a window to understand customers.
In short, sellers should actively adapt to the development trend of the international trade network environment, break through bottlenecks, improve their own adaptability and management level, jointly grasp the current situation, and create brilliance together.