In recent years, more and more cross-border e-commerce sellers have turned from third-party platforms to cross-border e-commerce independent station operations. So what is a cross-border e-commerce independent station? A cross-border e-commerce independent station, as the name suggests, is an independent website. Unlike relying on large platforms such as Amazon in the past, a cross-border e-commerce independent station is completely operated by the seller from building the website to selecting products to attracting customers. It has been favored by sellers due to its advantages such as fewer restrictions, less competition, accumulating customer resources, and building brand advantages.
Although independent stations have many benefits, sellers have to face the biggest problem – traffic. Sellers can conduct marketing through advertising, social marketing, Internet celebrity fans, search engine optimization, email marketing, etc. to tap into customer resources for themselves. This requires sellers to fully explore and utilize various cross-border e-commerce independent station promotion tools. Then I will introduce some cross-border e-commerce independent station promotion tools to you:
1. BuzzSumo: It is an Internet content screening tool that helps sellers screen topic content and social media content data. When attracting traffic through social media, it can be used as an excellent social media public opinion monitoring and analysis tool. Sellers can use this promotion tool to monitor and analyze their own content data, and can also analyze competitors.
2. Google Analytics: It is a data statistics service provided by Google. Sellers can use this promotion tool for secondary marketing. Through it, sellers can see the pages visited by visitors and the conversion effect of traffic, so as to find the correct keywords for advertising optimization, saving time and money.
3. Facebook advertising library: It is a database containing all Facebook advertisements. Sellers can view competitors’ advertisements on it for precise optimization.
4. Similarweb: It is a data analysis tool. With the help of this promotion tool, sellers can view the source of customers’ traffic and other pages visited. These indicators are of great reference significance for sellers to further optimize advertising and understand industry trends and sellers’ interests.
The above is some introduction to cross-border e-commerce independent stations and independent station promotion tools. If sellers want to get more traffic, they must make full use of the promotion tools of cross-border e-commerce independent stations. I hope the above information will be helpful to sellers who want to establish independent stations and are troubled by what kind of promotion tools to choose.