There is a common view in society that copywriting is a key link in cross-border e-commerce product marketing. The purpose of copywriting is product marketing, and people who are good at marketing are suitable for copywriting. Copywriting is indeed an important skill in cross-border e-commerce product marketing, and the training of this skill requires the understanding of consumers and marketing products, and the ability to accurately tap into consumers’ needs and pain points.
For cross-border e-commerce copywriting, creativity is very important, but creativity cannot solve all problems. The most useful copywriting is the best copywriting. For cross-border e-commerce companies that aim to make profits, the ultimate goal of their marketing promotion is to improve conversion rates and increase product sales. The level of conversion rates is directly related to traffic and quality. Therefore, finding high-quality consumers and then stimulating them to purchase through copywriting is the ultimate goal of e-commerce copywriting.
(I) Reading habits
Books are the carriers of knowledge and the foundation of human progress. When people learn a skill, in addition to personal practice, the most useful way is to learn through books. The position of e-commerce copywriting often deals with words, so it is necessary to improve one’s creative ability through reading. When reading books, copywriters should not only learn professional knowledge, but also pay attention to the expression structure and conception of the article, the choice and combination of words.
The workload of copywriting positions is relatively large. Usually a copywriting team has to complete a copywriting in one day. The high-intensity work puts high demands on the basic accumulation of copywriters, so it is recommended that copywriters develop a good habit of reading diligently and enrich their knowledge so as to complete copywriting faster and better.
(II) Data collection ability
For copywriters, data collection is also very important. Any valuable data may become the main content of the next copywriting. Copywriting based on existing data can not only greatly improve the creation speed, but also basically guarantee the quality of the copywriting.
On the Internet, there are thousands of copywriting skills worth learning. Forums such as “Meihua.com” and “Advertisement Gate” also provide a large amount of copywriting learning materials. Searching for “copywriting” in WeChat public accounts can also find a lot of copywriting knowledge. Of course, in addition to learning through the Internet, you should also develop the habit of accumulating knowledge at any time in your daily life or work. For example: if you see a wonderful advertising slogan, write it down immediately; if you see creative and interesting content on the Internet, you can also save it. Pay attention, think and record at any time, and accumulate materials continuously, so that you can finally use them easily when creating copywriting.
For copywriters, collecting information is not only about collecting information, but also about transforming it into your own knowledge. Through the collection, understanding and integration of information, you can complete your own copywriting. In this information age, the collection of information has become more convenient and faster. An excellent copywriter must not only have a good habit of collecting information, but also absorb the collected information, transform the collected information into his own knowledge on the basis of thorough understanding, integrate it, and achieve self-improvement.
(III) Persist in writing
Many people think that copywriting only needs creativity, and the creation of copywriting must wait for inspiration. In fact, this is not the case. The writing of copywriting requires the accumulation of long-term creation. If you write a lot, you don’t even need inspiration. Just choosing one from the usual accumulation is inspiration.
The quality of copywriting is ultimately determined by the text, so copywriters should develop a good habit of writing, and it is best to set a writing goal for themselves, such as writing XXX words or XXX articles every day. Persistent writing is also an effective way to accumulate copywriting experience.