Cross-border e-commerce trade is the product of the organic combination of network information technology and foreign trade industry. It breaks the limitations of previous international trade, enables commodity transactions to be carried out through the Internet, and ensures the efficiency, convenience and rigor of commodity trade. Direct online transactions between different countries through online shops eliminate the cumbersome links in the middle, improve work efficiency, and make commodity transactions simpler and more convenient. At the same time, the development of cross-border e-commerce has also promoted trade between countries, which has positive significance for improving my country’s economic development and enhancing its international influence. With the continuous progress and development of cross-border e-commerce, the problems of e-commerce copywriting have gradually become the focus of people’s attention.
Since cross-border e-commerce is an emerging product derived from network information technology, innovation and development have become its main characteristics. The previous writing of e-commerce copywriting can no longer adapt to the continuous updating and development of cross-border e-commerce. Therefore, the writing of e-commerce copywriting based on cross-border e-commerce should have the characteristics of keeping pace with the times, and should also maintain an international perspective and innovative skills to adapt to the continuous development and innovation of cross-border e-commerce. In addition, we should improve the practicality and applicability of the writing of Shenzi business copywriting, make the writing of cross-border e-commerce copywriting more concise and clear, and thus promote the development and improvement of my country’s cross-border e-commerce business.