(i) Accurate and standardized, highlighting the theme
Accuracy and standardization are the basic requirements for cross-border e-commerce copywriting, which should achieve effective expression of the copywriting theme and copywriting creativity and effective dissemination of copywriting information. The language should be standardized and accurate to avoid ambiguity, popular and popular, and avoid using obscure and professional terms.
(ii) Concise and concise
In the use of words, cross-border e-commerce copywriting should be concise and concise, and convey as much useful information as possible with as few words as possible.
(iii) Vivid and vivid, showing creativity
Foreign research data have shown that the percentages of words and images that can attract people’s attention are 22% and 78% respectively; the percentage of words that can evoke memories is 65%, and the percentage of images is 35%. This requires the use of vivid, novel and unique language in copywriting, and the combination with images to achieve the best effect.
(IV) Smooth and pleasant to the ears, catchy and easy to remember
Cross-border e-commerce copywriting involves the overall conception of publicity and promotion. For the promotional language that appeals to the sense of hearing, attention should be paid to being beautiful, smooth and pleasant to the ears, making it easy to identify, remember and spread, so as to highlight the marketing positioning, so as to well express the theme and creativity of the copywriting and produce good copywriting effects. At the same time, we should also avoid excessive pursuit of language and phonetic beauty, while ignoring the theme of the copywriting, mechanically copying, far-fetched, and harming the meaning because of the text.
At this stage, the development of my country’s cross-border e-commerce is moving in the direction of nationalization, specialization and scientificization. The continuous innovation and development of network information technology has made cross-border e-commerce present the characteristics of diversification and integration, and the requirements for the writing of cross-border e-commerce copywriting are also getting higher and higher. Therefore, it is necessary to continuously strengthen the diversification, professionalism and international communication of e-commerce copywriting, so as to ensure the stable and effective development of my country’s cross-border e-commerce, and also provide a strong support basis for the progress and development of my country’s foreign trade.