(I) Promote the diversification of cross-border e-commerce copywriting
The development of cross-border e-commerce has increased the variety of goods in my country’s foreign trade, and the goods and services that come with it are becoming more and more extensive. Therefore, my country should actively improve the diversity of cross-border e-commerce copywriting, constantly enrich its own English international knowledge ability, improve the writing level of e-commerce copywriting, make it more practical, adaptable and rigorous, so as to better explain the advantages of goods and facilitate communication with foreign customers. At the same time, enriching the diversity of cross-border e-commerce copywriting is also conducive to better handling of goods and services, making my country’s cross-border e-commerce trade more professional, scientific and advanced, and also providing good support for my country’s foreign trade.
(II) Enhance the professionalism of cross-border e-commerce copywriting
It is necessary to fully understand and master the professional skills and writing standards of cross-border e-commerce copywriting, such as professional terms and English abbreviations for goods in cross-border e-commerce trade. We must actively improve our professional knowledge and international trade capabilities, combine the actual situation of my country’s foreign trade, and reasonably use professional terms and English abbreviations in e-commerce copywriting to improve the professionalism, rigor and standardization of my country’s cross-border e-commerce copywriting, and provide strong help and support for the progress and development of my country’s foreign trade.
(III) Improve the external communication ability of cross-border e-commerce copywriting language
Improving the external communication ability of cross-border e-commerce copywriting language can play a positive and effective role in improving the writing level of e-commerce copywriting. The main reason is that cross-border e-commerce is generally an online transaction, and communication and exchange of copywriting are indispensable. Therefore, the improvement of international communication ability can well improve the communication ability of e-commerce copywriting, which has positive significance for improving communication and exchange under cross-border e-commerce, the explanation of product advantages and product service capabilities. It is also the main measure and development direction for improving the writing ability of cross-border e-commerce copywriting.