Sellers who want to be on the Mercado Libre platform need to know some internal rules in addition to the official platform requirements.
1. The platform is popular and there are many audits:
Very popular platforms generally have very high thresholds, such as Amazon now, which has first and second audits, once a year, and various audits. Basic audits are only the first step of the platform. Basically meeting the platform requirements is the first step!
2. The platform requires sellers not quantity, but quality
The platform’s planning ideas are too clear, and the quality requirements for platform sellers are getting higher and higher. One-person e-commerce, husband-and-wife e-commerce, and brother-team e-commerce have basically been reviewed by the platform, not to mention those friends who just want to wait and see, who basically have no chance.
3. The products you need
The platform is no longer suitable for direct delivery and distribution models, so it is only needed for boutique and boutique sellers. Compared with boutique sellers, the platform needs more boutique products with independent brands or independent molds. In other words, the currency on the market is no longer suitable for the requirements of the platform.
4. The platform does not need scale
Some sellers started with EBAY. These sellers usually ship directly. Even if they meet the basic requirements, the platform will basically reject them because they think that these sellers do not focus on product development. The products are of varying quality, which leads to a poor platform experience.
5. Logistics model
The platform focuses on the construction of overseas warehouse models. As long as they are settled, they basically require sellers to ship goods to overseas warehouses. Direct sellers will gradually be marginalized by the platform. In addition to not being able to participate in activities, the platform will also reduce the traffic given by the platform. More importantly, long-term self-delivery will cause the account to become a zombie account.
For logistics companies that specify delivery platforms, they need to use their designated logistics companies to meet their logistics needs.
6. The operation plan that the platform wants more
They hope that sellers can provide a complete platform investment and operation plan, including an early start-up plan, as well as one-year and three-year investment and operation plans. They need such a plan, in fact, to better help sellers get promoted as soon as possible and cooperate with sellers to create popular stores.
7. Seller type
This type of seller has its own brand and has certain product development capabilities. This type of seller has also become one of the current platform investment targets. The product capabilities of factory sellers are an important point they value. The current platform is also planning to invite some manufacturers to settle in.
8. Platform development direction
Since entering China, the platform has always insisted on providing sellers with a platform with platform consumer loyalty. In fact, this is the platform’s screening of products and selection of entry qualifications. They hope to build a mid-to-high-end product platform and win with quality.
9. What this platform needs is financial strength
The shipping time to Mexico is generally 60 days. Assuming that the seller has 100 orders per day, their inventory is about 120 days or longer.
It is not only a requirement for the platform, but also a requirement for e-commerce. Today’s e-commerce is already rich. To put it bluntly, what e-commerce can you do without money? You can’t do anything.