Email marketing is a kind of online marketing promotion method that delivers information to target users through emails with the user’s prior permission. It can also be called permission-based email marketing. Common methods include electronic publications, member communications or email advertisements from professional service providers. This email marketing method is not a traditional mass mailing, but a marketing method based on the email addresses of the permitted users, sending information to users in the form of email advertisements.
Advantages of email copywriting
Permission-based email marketing has more advantages than traditional promotion methods. It can reduce the nuisance of advertisements to users, increase the accuracy of potential customer positioning, enhance the relationship with customers, and improve brand loyalty. It can be used in combination with other marketing promotion methods or promoted alone.
1. Wide coverage and low cost
No matter where the user is in the world, as long as he has an email box, he can receive emails sent by the company. In addition, the operation of email is very simple. It does not require complex technology to operate, nor does it require a lot of labor costs to hire special marketers to promote. Compared with other media that place advertisements without positioning, it greatly reduces marketing costs.
2. Accurately locate customers and have a high response rate
Email promotion is a point-to-point promotion method. We can send specific emails to a specific group of people, or classify them according to industry, region, etc., and promote them to these customers, which greatly increases the positioning of the target customer group and makes the promotion more in place, so as to obtain good feedback from customers and facilitate the promotion work.
3. Promote user relationships
While carrying out email promotion work, a good information transmission channel can be formed between users. Enterprises can send promotional information to users through emails, or send an electronic greeting card on holidays and user birthdays, send some warm wishes, maintain a long-term relationship with users, promote communication with users, and maintain friendly relations with existing users.
4. Meet the personalized needs of users
Email promotion can provide users with more personalized services. Users can choose the information they are interested in, or unsubscribe from unnecessary services. Users have the active right to choose the content of email promotion and can decide whether to receive these contents. Therefore, users pay more attention to the information they decide to receive, which is also the reason why email promotion can achieve better results.
5. Rapid dissemination and short marketing cycle
Email marketing allows tens of thousands of emails to be quickly delivered to users within a few seconds to a few hours, allowing users to receive the latest updates of the company in a timely manner and achieve rapid communication. If the email is not received, it can also be immediately returned to the company’s email account. The marketing cycle is short and all work can be completed within a few days.
6. Increase brand awareness
Another feature of email marketing is that you can send information as long as you know the target customer’s email address. In this way, you can increase brand awareness by frequently sending emails with company-related information, so that customers will have a certain impression of the company.