As an important part of the Latin American e-commerce market, the Linio platform completed its migration and merger last year amidst the turbulent changes, and finally upgraded its brand to Falabella, re-recruiting Chinese sellers. So what are the popular products on the Falabella platform?
1. Chilean site.
The top ten categories in the Chilean website sales growth list are clothing, 3C, food, footwear, beauty care, health, accessories, sports, small appliances and pets.
Falabella.com ranks first in electronics, small appliances, footwear, furniture, beds and mattresses, and sports on the Chilean website hot-selling list. Among them, international sellers’ light and small items such as electronics, footwear, and sports are more popular and have more advantages; local sellers, with the advantage of local delivery, dominate furniture and small appliances.
2. Peruvian site.
The top ten categories in Peruvian website sales growth are clothing, footwear, 3C, bags and accessories, life accessories, health products, maternal and child products, small appliances, videos, and knowledge payment products.
3. Colombia site.
The list of the top ten categories with the largest growth in e-commerce consumption in Colombia is: clothing, footwear, electronics, food and beverages, medicine and health, beauty care, small appliances, games, pets and accessories. The results are similar to Peru.
4. Mexico site.
The category growth list of the Mexican site, from high to low, is fashion, electronics, culture, toys, beauty and personal care, small appliances, home and decoration, household tools, stand-alone games, and sports.
Mexico is one of the fastest growing countries in Latin America for e-commerce in the past few years, and consumers have a strong demand for a variety of goods from electronics to non-e-commerce.
Based on the sales growth of the above categories and the improvement of the network coverage of the four sites, as well as the rise of mobile payments and the continuous growth of online shopping demand, the Falabella platform will pay more attention to the electronic category, especially the improvement and support of branded 3C products; at the same time, more resources will be invested in non-electronic products such as fashion, small appliances, shoes and clothing with brand and supply chain advantages.