To build an independent cross-border e-commerce website, you basically have to rely on yourself to obtain traffic. The cost of advertising like adwords is now rising. In the view of the hardworking marketing analyst Jinkeham, cross-border e-commerce SEO is currently a more cost-effective channel for obtaining traffic.
There is a serious shortage of foreign trade SEO talents
In recent years, many practitioners of cross-border e-commerce SEO have changed their careers, most of whom have switched to AliExpress, Amazon, Ebay, JD.com, Taobao Tmall, and fewer and fewer people have really persisted in doing English SEO.
After a major reshuffle, the ability and value of SEOers who can persist can be said to have been improved by an overall level. Because there is a talent gap in the domestic SEO industry, it is difficult for many cross-border e-commerce companies to recruit suitable SEOers. The SEO novices who have been trained with great difficulty cannot control an independent cross-border e-commerce website SEO project, so many cross-border e-commerce companies directly gave up the SEO channel and switched to adwords and Facebook placement.
Why do cross-border e-commerce companies need to do SEO?
If you don’t have money to run Facebook ads, or you can’t run Facebook ads, or the ROI is relatively low, then SEO is suitable.
In some industries, the competition for advertising is very fierce, and the return on investment is basically the same, which is also suitable for SEO. The cake is so small, and there are more people competing for it, so it is normal that advertising is getting more and more expensive.
What is the effect of doing a good job in foreign trade SEO?
Through SEO optimization, independent cross-border websites can allow more keywords to get a higher ranking in search engines, thereby bringing a steady stream of natural search traffic.
If you can achieve keyword ranking on the homepage of Google, it means that you will continue to get free accurate traffic; the click-through rate on the Google search results page is at least twice as high as adwords; the order conversion rate will also be two or three times higher than adwords.
How to do SEO for cross-border e-commerce websites?
If time goes back five years, you may only need to continuously increase high-quality external links (more external links with higher PR values), and you will have a very good ranking.
Of course, Google’s SEO ranking algorithm is becoming more and more perfect. If you still make a lot of junk external links now, it is difficult to get satisfactory results. Even if you get a good ranking in a short time, the subsequent ranking will fluctuate greatly.
Now, the more effective external link construction methods are guest blogs and PBNs, but the cost is very high. The market price of a high-quality guest blog or PBN is more than $150. The strategy for cross-border e-commerce SEO optimization is no longer point-to-point product detail page links, but it is necessary to centralize the website and pass the weight through internal links. This requires a large number of high-quality external links to improve the overall weight of the website.
Compared with high-quality external link construction, the role of content marketing is more obvious. Whether it is the PC era or the mobile Internet era, “content is king” will never be out of date. Creating special topics for products, updating high-quality encyclopedia knowledge, frequently asked questions, and even industry information are all good ways to build content.
Good content can not only improve user stickiness, but more importantly, it can influence users’ purchasing decisions.