WeChat is a free application launched by Tencent on January 21, 2011 to provide instant messaging services for smart terminals.
The WeChat web version is the first time that WeChat has entered the PC field. After the WeChat mobile version and web version are connected, you can directly send and receive messages in the web browser, and even transfer files and pictures between the PC and mobile terminals.
Enterprises use WeChat public platform (WeChat public account) to carry out self-media activities. For example, merchants apply for public WeChat service accounts, and through secondary development, they display the merchant’s micro-official website, micro-membership, micro-push, micro-payment, micro-activity, micro-registration, micro-sharing, micro-business card, etc., which has formed a mainstream online and offline WeChat interactive marketing method.
The current WeChat public platform is mainly divided into three types: service account, subscription account, and enterprise account.
①Subscription account: mainly focuses on conveying information to users (similar to newspapers and magazines). Before and after authentication, only one message can be sent to the group every day.
②Service account: mainly focuses on service interaction (similar to banks and 114, providing service inquiries). Before and after authentication, 4 group messages can be sent each month.
③Enterprise account: mainly used for internal company communications. Members’ communication information verification is required before they can successfully follow the enterprise account.
When choosing subscription accounts and service accounts, enterprises need to consider the business model and number of customers of the enterprise. If the enterprise public account is highly professional, such as real estate, financial securities companies, and needs to handle a lot of consulting services, you can choose a service account. If you need to guide consumers through information, you can choose a subscription account.
WeChat marketing is mainly reflected in marketing conducted by mobile clients in Android and i0S mobile phones or tablets. Merchants use the WeChat public platform, combined with referral rates and WeChat member management systems to display merchant micro-official websites, micro-members, micro-recommendations, micro-payments, and micro-activities, supplemented by personal WeChat dissemination, to form an online and offline WeChat interactive marketing method.