The epidemic has continued until now, and it has indeed caused troubles for many sellers, such as low product sales, goods release, etc. Some sellers choose to wait and see, some sellers are struggling to move forward, and some sellers are full of confidence. Primeday is a peak season that sellers must pay attention to. To do a good job in online marketing and make the overall business return to normal, how to market before Primeday comes?
1. Overseas Internet Celebrities KOL Marketing
Internet celebrity marketing has long been a commonplace topic. Internet celebrity marketing mainly relies on influential Internet celebrities to convey product and brand information and attract potential audiences for conversion.
The overall online celebrity marketing can be divided into five steps:
①Arouse attention: let consumers have a preliminary understanding of the brand/product, and recognize the substitute;
②Continue to spread: achieve a wider circle of radiation and improve awareness;
③Strengthen penetration: attract consumer comments, establish brand emotional connection, achieve penetration of loyal users, and improve trust;
④The product link is hung on the online celebrity video to activate the purchase desire and brand influence, and enhance the popularity;
⑤Word-of-mouth sharing: UGC use sharing leads to further word-of-mouth communication of the brand and improves the recommendation;
Second, TikTok advertising
TikTok, also known as the international version of Douyin, has been online since August 2017. In less than two years, it has quickly become a phenomenal product that can compete with Instagram, Instagram, and YouTube.
As a new offshore traffic entrance, TikTok can be said to have huge potential. The current situation is equivalent to the domestic Douyin in 2017. The early development, coupled with the early development, coupled with the new offshore traffic entrance, can be said to have huge potential. TikTok is decentralized, has a thousand-face algorithm, and two-way tags that accurately feed target customers. It can be said that the market dividend is huge. This time, we must seize this opportunity to try it.
TikTok advertising types include brand and bidding types. E-commerce sellers are more recommended to bid for advertising, and brand sales can be launched at the same time.
When we use Internet celebrities outside the site, after +TikTok planting grass, some users will search for your products on the site through keywords. At this time, the seller will arrange the seller’s product live broadcast on the site to strengthen the conversion of traffic inside and outside the site.
Currently, only the US site can play Amazon live broadcasts, and live broadcast videos remain in the live broadcast channel. In addition to the traffic brought by live broadcasts, if users enter the live broadcast channel, they also have the opportunity to see your live broadcast video purchase, so that long-tail traffic can be obtained again.
In addition, Amazon currently also supports live broadcast sellers, and live broadcast sellers can also get traffic support on the site. This is a trend from both the platform and the seller’s perspective. Now Amazon’s trial and error cost is very low, which can bring you different surprises.
We cannot predict when the epidemic will end, but business still needs to be carried out. Although it is difficult, when others are waiting and watching, we should go against the wind and seize the opportunities under the epidemic.
With the signs of gradual recovery, lay out your own closed loop of on-site and off-site traffic. Live broadcast + video just meets our insufficient traffic. On-site traffic is getting more and more expensive. New off-site traffic channels have emerged. The development of on-site live broadcast has solved our urgent needs. With the arrival of the wind, TikTok advertising + on-site live broadcast must be tried!
The above is the marketing advice shared with sellers before Primeday. I hope it will be helpful for sellers to open stores. Lianlian Cross-border Payment always pays attention to every little thing of the sellers. In future articles, we will also bring articles on related aspects to help sellers operate better.