On the AliExpress platform, through-train advertising is an important tool to attract buyers’ attention and increase product exposure. However, sellers are often confused about how to set a daily advertising budget. Here are some considerations and suggestions to help sellers reasonably set a daily budget for AliExpress through-train.
1. Product Competition
The degree of competition of the product is one of the important factors in determining the daily advertising budget. If the product being promoted is highly competitive, then in order to maintain the exposure and conversion rate of the advertisement, the seller may need to set a higher promotion budget. On the contrary, if the product’s competition is low, the daily promotion fee can be appropriately lowered.
2. Product Price and Profit
When setting up through-train advertising, sellers also need to consider the price and profit of the product. If the product has a large profit margin, the daily promotion fee can be appropriately increased to obtain more exposure and sales opportunities. If the product’s profit is low, the promotion fee needs to be more carefully controlled to avoid unnecessary losses.
3. Promotion needs and goals
Each seller’s promotion needs and goals are different, so the daily promotion fee of through-train is also different. Sellers can set a reasonable daily promotion budget based on their sales goals and financial status. For example, if a seller’s main goal is to increase brand awareness, then they may be willing to invest more money in advertising promotion.
4. Data analysis and optimization
Finally, sellers should pay close attention to changes in advertising data and make timely optimization adjustments. By analyzing data indicators such as the click-through rate and conversion rate of advertisements, problems can be discovered and adjusted in a timely manner to improve the effectiveness of advertisements and ROI (return on investment).
In summary, to reasonably set the daily budget for the AliExpress Through Train, factors such as product competition, price profit, promotion needs and goals must be considered, and advertising effectiveness must be improved through data analysis and optimization adjustments. Only by setting a reasonable budget based on actual conditions and continuously optimizing promotion strategies can better advertising effects and sales results be achieved on the AliExpress platform.