On the AliExpress platform, the through train advertising system is one of the promotion tools commonly used by sellers, which helps to increase product exposure and sales. Let’s learn how to promote through train advertising on AliExpress.
1. Choose the right promotion product
First, it is crucial to choose a product that is suitable for promotion. Popular products or new products are more likely to attract users to click, thereby increasing conversion rates. When choosing a product, you can judge whether it is suitable for promotion by factors such as market demand, competition, and user preferences.
2. Set a reasonable promotion budget
Setting a reasonable promotion budget is one of the key factors to ensure advertising effectiveness. A too low budget may lead to insufficient advertising exposure and affect the effect; while a too high budget may make the advertising cost too high and cause a waste of resources. According to the product situation and promotion needs, set a reasonable daily promotion budget to achieve the best effect.
3. Use keyword optimization
Keyword selection and optimization are very important for the promotion of AliExpress. When setting up through train advertising, you can increase the display opportunities of advertising by adjusting the bidding and bid of keywords. At the same time, formulate different delivery strategies for different keywords to further improve the click-through rate and conversion rate of advertisements.
4. Regularly optimize advertisements
Promotion is an ongoing process that requires constant adjustment and optimization. By monitoring advertising data, analyzing user behavior and feedback, timely adjust promotion strategies and keywords to achieve better promotion results. Regular A/B testing is also an effective optimization method to find the most suitable promotion plan.
Through the above methods and techniques, sellers can conduct effective through-train advertising promotion on the AliExpress platform, increase product exposure and sales, and achieve better promotion results.