No matter how big your business is, sellers can go global through the Amazon platform. Amazon’s online sales platform is spread all over the world, including the United States, Germany, the United Kingdom, France, Italy, Spain, Canada, China and Japan. It is often daunting to conduct international business with many difficulties, but with the help of Amazon’s “Global Selling” project, expanding international business has become very simple: sellers can use Amazon Global to start to get involved in the global market.
Compared with AliExpress and eBay, Amazon is different in the following aspects.
1. Heavy goods, light stores
Amazon is a platform that emphasizes goods and light stores. It pays more attention to goods and gives higher display weight, which is different from the heavy store strategy of other domestic e-commerce platforms. Amazon’s seller stores are extremely shabby, but from a shopper’s perspective, they prefer this way of directly accessing goods. The page of a store on Amazon is more like a search list page, rather than a page filled with gorgeous and invalid pictures.
2. Follow-selling policy
Amazon has a unique listing mechanism, that is, follow-selling policy. The so-called follow-selling is that seller A creates a product page, and seller B sees this product page and adds a button on it, which means “You can also buy it from me, I also have this product”, and then marks his own price.
Such a function is undoubtedly a boon for new sellers. If there is a product with the highest search ranking or sales, then new sellers can follow it to sell. Of course, in this process, sellers should pay attention to the need to fill in different search keywords when setting search terms (search conditions), and they cannot be completely repeated. The starting point of this policy is to select the best price and after-sales service. In Amazon’s view, if two products are the same, then the product description is also the same, so they can share a product details page.
In addition to the seller CJM, there are 12 sellers selling the same product, 15 sellers selling second-hand products and 4 sellers selling refurbished products on the page that share the same product details page. Of course, if a seller feels that other sellers have infringed or violated regulations, they can complain.
3. One-click purchase
Another unique feature of Amazon is the Buy Box. On the right side of the product searched by the buyer, there is a button that allows you to add other sellers’ products to the shopping cart. This allows you to purchase products with one click, which is called the Buy Box. Only one seller on a page can enjoy this function at the same time. Whether you can get this function depends on factors such as the store’s positive reviews and whether it has FBA (Amazon’s consignment service). The priority is FBA>price>=credibility.