Email marketing is very popular abroad and is also one of the most effective forms of marketing. It is favored by various companies and businesses because it has the following advantages.
(1) Low cost. As long as there is an email server, the cost of contacting 10 users is almost the same as that of contacting tens of thousands of users. Of course, if you want to send hundreds of emails, the situation is different, because this requires a dedicated server and a very large bandwidth. In particular, some free registered mailboxes have a limit on the number of emails sent per day. In addition, the cost of sending an email is almost zero, because as long as the user’s mailbox is found, it takes very little time to send the email. And compared with regular sales emails, sending emails also saves paper, printing, postage and other costs, and is more real-time and effective than traditional emails.
(2) Accurate delivery. Email marketing only delivers advertisements and product information to specific potential customers.
(3) High customer conversion rate. As long as the email can be delivered accurately, the customer conversion rate is still very high, much higher than other marketing methods. It can also track high return on investment and conversion rates, making it the most effective online marketing strategy after search engine marketing.
(4) High controllability. Email marketing is more controllable than websites, blogs and other media. Merchants can control the time and frequency of email sending according to the customer’s purchase cycle.
(5) Accurate data management. With the help of a series of email marketing management systems, you can accurately track information such as email opening rate, click-through rate, conversion rate, etc.
(6) Long-term benefits. The chance of using email marketing to generate repeat purchases is much higher than search engine marketing, and automated sales can be achieved.
(7) Wide audience. More than half of Internet users receive or send emails every day.
(8) High targeting and high feedback rate. Directly using email as a communication medium makes it easier for users to provide feedback, allowing merchants to better understand customer needs.
(9) Email marketing is an effective viral marketing communication channel.