The average independent open rate of the top three companies in the overseas e-commerce industry with outstanding email marketing performance is 12.61%, which is nearly 1.37 times the industry benchmark; the average independent click-to-open rate is 22.55%, which is about 4 percentage points higher than the industry benchmark; the average independent click-to-delivery rate is 2.84%, slightly higher than the industry benchmark. The email marketing performance conversion of domestic cross-border e-commerce companies accounts for 35% of the total performance, and email marketing (EDM) ranks in the top three in terms of marketing channel contribution.
Email is a recognized cost-effective online marketing tool. Without email, marketing is difficult. Email has a wider coverage group overseas, and people are more inclined to use email to communicate with others. Its development and growth trend are much better than in China. With the change of foreign cross-border purchase policies, cross-border e-commerce companies will pay more attention to marketing effectiveness, and email marketing is also regarded as one of the most important marketing channels for cross-border e-commerce.
However, there are great differences between cross-border e-commerce email marketing and domestic e-commerce email marketing. If you don’t understand the rules and characteristics of email marketing, it is often difficult to achieve the expected results. Just imagine, it would be a pity if a great channel that should bring us a large number of orders and maintain customer loyalty ended up with a large number of customer complaints and ISP (Internet Service Provider) blocking, and even affected the store’s reputation, due to improper use. Therefore, it is very necessary to master the rules and skills of email marketing.