A famous psychologist analyzed the senses of people’s cognition of things: among them, vision has the greatest impact on a person, accounting for 83%, and the remaining 17% includes hearing, touch, smell, etc. For people who do e-commerce, hearing, touch and smell are very difficult to grasp, and the only thing that can be grasped is vision. It is no exaggeration to say that the importance of a store’s vision on customers can reach 100%.
When doing marketing in physical stores, every detail in the store is specially arranged to highlight and express its brand or product: product display, main color, lighting, music, shelves, aisles, decorations, etc. The value of the product also increases with the impact of these visual factors on people. When buying things online, visual factors are even more important. You have to convey your business philosophy and product style, type and characteristics to your customers, and these can only be reflected through your store’s web design, product pictures, text or video.
Beauty is the eternal pursuit of mankind. Only things that look pleasing to the eye can make people want to buy. Therefore, if the store’s visual marketing has always maintained a general level, correspondingly, the store’s click-through rate, store-wide conversion rate, collection volume, repeat customers and other important data will be affected. And these data are exactly what e-commerce companies value most and will directly affect their profits.
For cross-border e-commerce, the key points of visual marketing are mainly the overall design of the store, the improvement of the product details page and the copywriting planning, making full use of visual impact, color coordination, page layout, etc. to attract consumers and complete transactions. However, whether it is on cross-border e-commerce platforms such as AliExpress or eBay, you can see many shoddy store pages. Many e-commerce companies do not pay attention to visual marketing, and they don’t know how to do visual marketing.