Email marketing is a network marketing method that delivers valuable information to target users through emails, with the user’s prior permission. Email marketing has three basic factors: user permission, email delivery of information, and information that is valuable to users. If any of the three factors is missing, it cannot be called effective email marketing.
Email marketing is a direct sales method that uses emails to conduct business exchanges with target customers. It is also widely used in the field of network marketing and is the oldest network marketing method. It is older than most website promotion and network marketing methods.
1. Based on user permission
There are many ways to express based on user permission, including online and offline. Online ways to collect email addresses generally include online registration and subscription on websites, and offline ways to collect email addresses generally include exhibitions, business card exchanges, offline event collection, supermarket check-cout collection, etc. The expression method based on user permission for cross-border merchants is only applicable online. If the other party has purchased your products or collected your store, it is a manifestation of user recognition, indicating that the other party has a certain interest in you, and then the emails you push will not be rejected.
2. Delivering information through email
Delivering information through email is the technical basis of email marketing. First of all, email marketing can only be discussed if emails are delivered. Imagine that if the emails you sent are not received by the customer at all, then he cannot see the content you pushed, so your email marketing is ineffective. Therefore, the delivery rate of email marketing is involved here.
The so-called delivery rate refers to the percentage obtained by dividing the number of emails that reach the customer’s inbox (as opposed to the spam box or the black hole of “unknown recipient”) by the total number of emails sent. How to successfully get emails into the inbox is a rather complicated process.
Many overseas mailbox service providers will intercept emails sent by servers without fixed P, and overseas ISPs are very strict in spam, blacklists, complaint reporting rules, and sending data requirements. If there are too many complaints, the platform will be blocked. Therefore, how to ensure that emails are not intercepted by overseas ISPs and accurately delivered to customers is a very important issue. The author’s suggestion is to consider choosing an email marketing service provider with a fixed overseas P address, otherwise the email will not reach the customer’s inbox, which means it is a waste of effort.
3. The information is valuable to the user
Delivering valuable information to users is the core of permission-based email marketing. Bulk emails based on user permission are not necessarily email marketing. Only good relevance and data, which can ensure that valuable information is delivered to users, can be called real email marketing.
You can integrate Emai1 with SNS, Mobile (mobile terminal), Web, etc., and use corresponding analysis tools and professional EDM systems to obtain more detailed user information, conduct more specific user behavior tracking, and then send targeted emails.