The main image must show the actual product (not a picture or illustration), and must not show irrelevant accessories, supports that may confuse buyers, text or logos that are not part of the product, watermarks, or embedded images.
Interpretation: There are four key points in this sentence.
① Product images should preferably be real photos of the real product, not stolen fake pictures or hand-painted illustrations, emphasizing the authenticity of the displayed products.
② In addition to showing the products for sale, the pictures cannot have other decorations, otherwise it is easy for buyers to mistake them for gifts or accessories. For example, if a piece of clothing is to be sold online, according to the practice of sellers on some shopping websites, in order to attract buyers to buy the products more easily, small items such as bracelets or glasses will be added as decorations when taking pictures of the products. This can easily make buyers mistakenly think that they are accessories or gifts, which Amazon does not allow.
③ The main image cannot have logo marks and watermarks, unless the product itself has a logo (the seller’s products cannot infringe). On some e-commerce platforms, sellers often put a “copyright” stamp on the background of the picture to prevent others from stealing the picture, but on Amazon, it is exactly the opposite. Logo watermarks cannot appear on the pictures.
④ Amazon’s product pictures cannot contain any descriptive text about the product, such as what material the clothing is made of, where it is produced, how many sizes it has, etc., unless there is text on the product or the outer packaging itself.