Generally speaking, a good title should include the brand name (i.e. trademark, to prevent others from copying the product), core keywords (the most direct source of search traffic), scope of application (accurately guide the target customers to make the right purchase), and product features (material, size, color, characteristics, etc.). In addition, a good product title also has the following characteristics.
(1) A good title must be consistent with the search habits and grammatical habits of the consumer group and the audience that the product is facing, because only by catering to their preferences can you win their hearts
(2) The main part of a good title must clearly express “what I want to sell”, so that consumers can have a clear understanding of what the product is at a glance. With such a title, the conversion rate of consumers entering the store will be higher
(3) The keywords in a good title must be closely related to the product, so that such a title can maximize the traffic and exposure of the seller’s products.
(4) The keywords in a good title must also be conducive to search engine crawling and be able to enter the search results.
(5) As long as Amazon’s rules are met, titles that can inspire buyers to click, titles that can dispel buyers’ concerns and encourage them to buy, and titles that can cater to Amazon’s algorithm and promote increased exposure are all good titles.