The “Bullet Points” mentioned in Amazon are the key features of the products sold by the seller, that is, the real points of the products, which can attract buyers at a glance and decide to further browse and learn about the seller’s products.
1. The real body of Bullet Points
The Bullet Points of the product are separated by “.” in each line. They are mainly used to list the main selling points of the product, which can include the following contents.
(1) Product: What is the specific product, add keywords.
(2) Size.
(3) Product function.
(4) Product features and advantages.
(5) Shipping time (of course, it can only be written when there is a time advantage).
(6) Usage, such as being a gift for a certain holiday, etc.
In short, you should list the issues that buyers may be concerned about and the unique selling points of the product, and you must pay attention to highlighting the strengths and avoiding the weaknesses.
II. Benefits of Bullet Points Optimization
(1) Bullet Points are short and easy to read, and are simple and easy to understand, making it easy for buyers to quickly understand the product.
(2) Bullet Points are more like a summary, making it easy for buyers to quickly browse and quickly understand the functions, uses and special features of the product.
(3) Bullet Points are the selling points of the product, which attract customers at first glance and are the key to promoting sales.
(4) Bullet Points have the function of explaining product details in terms.
(5) Bullet Points can show important parts that customers may have doubts about.
III. Amazon’s regulations on Bullet Points
First, sellers can list the Bullet Points of the product under the product title to show buyers the main functions and advantages of the product.
Secondly, when filling in the Bullet Points in the Amazon backend, you can see that there are 5 lines, which are the number of Bullet Points that Amazon allows sellers to fill in, a total of 5. Of course, some special categories may have other quantity requirements.
Finally, you can fill in 100~500 characters in the “Bullet Points” column.