In the product page, the title is also an element that expresses the relevant performance of the product, but the content that the title can express is limited after all, and sellers need more space to show the goodness of the product. And this is where Bullet Points are useful. Since it is so important, how to optimize the Bullet Points of the product?
1. Optimization ideas
In general, it is to see how to write Bullet Points to quickly catch the buyer’s eye, so that the buyer can quickly read and understand the seller’s products, so as to achieve the purpose of attracting buyers, and continue to browse and then buy.
2. “Golden position” cannot be wasted
No waste is the prerequisite for optimization. Since Amazon has given us an opportunity, let’s make good use of it, not to mention that it is in the “golden location”. Why do we emphasize this point? Because most consumers value the usefulness, performance, advantages, materials, etc. of the product itself when buying products, but some sellers directly put this information into the product description (Product Description). However, the product description is hidden at the bottom of the product page. So, if it is not Bullet Points, then what can convey this information to consumers in the first place?
3. Pay attention to the format, be neat and clear
Product optimization on Amazon is actually very limited, so you can only make the most of the relevant permissions provided by Amazon to make your product stand out and help buyers quickly understand the advantages of the product. This requires that when writing Bullet Points, you must be neat and clear.
(1) Capitalize the first letter of each Bullet Point.
(2) You can mark the sequence numbers such as ①, ②, ③, etc. to increase the order
(3) Pay attention to the order of importance of the content, generally from the main to the secondary, from simple to complex
4. The maximum number of Bullet Points
Since Amazon has so “generously” given the right to promote products, as a seller, you must make full and wise use of it. For example, if you can write 5 Bullet Points, don’t just write 3. For example, if you can write 500 characters, don’t just write casually to get by, and show as much useful information about the product as possible.
5. Try to write more keywords to attract buyers
You can think of it as a supplement to the product title, so that you can maximize the display of product features. However, this is not a place to pile up keywords, otherwise buyers don’t know what the seller wants to express, so simple descriptions and terms are generally required.
Unlike many other e-commerce platforms, buyers need to turn to the bottom of the page to view product details and understand product performance. Amazon sets Bullet Points, so buyers can see a brief introduction without scrolling the mouse. Most importantly, Bullet Points largely determine whether buyers are willing to continue reading other information on the page. Therefore, Amazon sellers must not underestimate Bullet Points!