Sellers on the Amazon platform need to understand follow-selling. What is follow-selling? What are the benefits of follow-selling? How to follow-sell? Of course, if a seller follows someone else’s product, in turn, the seller’s product may also be followed by others, so how to prevent follow-selling? Let’s talk about one of the characteristics of the Amazon platform – follow-selling.
1. What is follow-selling
For example, when seller A creates a product page, other sellers find that this product sells well, so they also follow and sell this product. As a result, the same products between different sellers share the same detail page, which is follow-selling. It requires that the follow-selling products of the seller must be exactly the same as the products of the seller being followed, including the brand, appearance, packaging, function, color, size, etc.
The office supplies sold by Amazon are in the gold shopping cart, and the “Other Sellers on Amazon” that appear in the lower right corner are other follow-selling sellers, who are also selling the same products. If you click “45 new”, you can see all follow-selling sellers, as well as the product price, shipping cost, delivery logistics and other information of each follow-selling seller.
Amazon’s setting of the game rule of follow-selling is related to its operating philosophy of focusing on products rather than stores. The same products from different sellers share the same detail page, which can avoid a large number of duplicate products and pages, provide buyers with a good shopping experience, and promote healthy competition among sellers.
II. Benefits and risks of follow-selling
(1) The products being followed are generally popular. Follow-selling can quickly intercept traffic. The most direct effect is to increase the order volume, increase the store’s traffic and drive the sales of other products in the store. For new sellers, it is a good shortcut.
(2) The follower seller directly uses the product page created by the follower seller, without having to create the page again. It is also very convenient to put it on and off the shelves. You can sell it when you want to, and take it off the shelves when you don’t want to sell it, saving time and effort.
(3) Follow-selling is a high-risk and high-return behavior. Among them, the biggest risk is being complained by authorized sellers or brands and buyers, resulting in account restrictions or closure.