Long-tail keywords are usually long, often consisting of 2 to 3 words, or even phrases.
1. Related Search
Select a few pan-keywords and search in major search engines such as Baidu, Sohu or 360. “Related Search” will appear at the bottom of the search results page, which displays search terms related to the pan-keywords searched. These words are searched by users more frequently, and combining these words can organize your long-tail keywords well.
2. Webmaster Tools
Webmaster Tools (http://tool.chinaz.com/) is an SEO comprehensive query tool that can find information on major search engines on the website, including inclusion, external links and keyword rankings. Through the “Keyword Optimization Analysis” at the bottom of its homepage, you can open the page and enter keywords in the search box to obtain long-tail keyword data related to the keywords. Similarly, other similar websites or software can also perform keyword analysis, such as Webmaster Helper and Business Communication.
3. Baidu drop-down box
The search drop-down box of Baidu search engine will prompt some long-tail keywords according to the keywords entered by the user. These words can be directly searched by users to a large extent, and have a certain amount of visits and conversion effects. However, the words prompted in the search drop-down box are generally single words, which are not suitable for large-scale long-tail keyword expansion.
4. Competitor analysis
Check the websites of competitors of the same type, record the long-tail keywords in the other party’s website, and then save them to your own keyword library after deduplication and screening, and then recombin and analyze them to turn them into your own keywords.
5. Community Q&A platform
There are many questions and answers about various industries in various comprehensive community forums or Q&A platforms, among which there are many real and effective user demand questions and answers. Careful analysis of these questions and answers may reveal unexpected long-tail keywords. After searching for the target keyword (such as “computer”) in Baidu’s “knowledge”, many questions and answers related to this keyword will appear. There are also many related topics or questions for this keyword, which can enrich the resources of long-tail keywords (you can also search in Sogou’s “Zhihu”).
6. Search engine tools
The backend tools of Sogou search engine and Baidu search engine have the functions of keyword query and expansion, and their search times and expanded words are relatively real and reliable. But as far as China is concerned, the data of Baidu search engine is still the main one. Baidu’s bidding needs to rely on long-tail keywords for ranking. It must not only be closely integrated with the business of the website, but also try to attract users to click.