Emotional thinking
Emotion refers to the psychological expression of people’s joy, anger, sorrow, and happiness. As a tool for information transmission, one of the important functions of cross-border e-commerce copywriting is to “convey emotions and ideas”, that is, to express the beautiful feelings between people, people and things, and people and nature.
Emotional thinking in copywriting creativity is to study how advertisements can discover, explore, and communicate people’s potential emotions, arouse people’s psychological resonance, so as to achieve the purpose of attracting attention and promoting sales.
Intuitive thinking
Intuitive thinking refers to a way of thinking that directly comprehends the essence of things when thinking about perceptual experience and existing knowledge without being bound by certain fixed logical rules.
Intuitive thinking has various forms of expression. Imagination, fantasy, conjecture, association, inspiration, etc. are all forms of intuitive thinking. Generally speaking, it can be divided into imaginative intuition and inspirational intuition.
1. Imaginative intuition
Imagination refers to the thinking process in which people let their minds run wild on the basis of certain existing materials and knowledge, or through new combinations, or with the help of rich associations, or using conjectures and fantasies, so as to understand the essence and laws of things.
For example, association, its four basic forms are very useful in copywriting creativity, as shown below:
(1) Law of proximity, such as “cigarettes-white wine”;
(2) Law of contrast, such as “day-night”;
(3) Law of similarity, such as “birds-airplanes”;
(4) Law of cause and effect, such as “friction-heat generation”.
2. Inspirational intuition
Inspiration refers to when people are studying a problem and are at a loss for a solution, they suddenly realize it due to some accidental factors, and the problem is solved. This is like “after many twists and turns, you may think there is no way out, but when you turn around, you will find another village”. Therefore, when writing copy, you should show the most authentic theme content from the inside out. Often, the more seamless the content or copy is, the easier it is to become a particularly good copy. Sometimes, the instantaneous writing inspiration is much stronger than the planned content.